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ISBN: 0136449077Издательство: Prentice Hall
Год издания: 1999
In today's fiercely competitive marketplace, you rarely get a second chance to market your product or service successful. Fortunately, you can reach your target audiences and position your products to sell - the first time, every time - with the help of Winning Marketing Strategies . This comprehensive guide helps you avoid wasteful trial-and-error decision-making and eliminate mistakes by giving you fast access to proven-successful marketing techniques that cover every aspect of the marketing cycle - from market research to product development to pricing to advertising to analyzing sales results and jump-starting fading product lines. Put these field-rested strategies to work and discover how easy it can be to: - Create winning product names and packaging; - Derive useful information from focus groups; - Establish your product niche and grow with it; - Use new media to reach your audience; - Build excitement within...