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ISBN: 0471225800, 9780471225805Издательство: Wiley
Год издания: 2002
This is a terrific book. Useful, stimulating, and fun. Helpful not only in business but in general day-to-day life. Christopher J. D. Ainsley, President and CEO Wolters Kluwer, International Health & Science Tired of asking yourself 'How did they know that trend was worth jumping on so early in the game?' "Sixty Trends in Sixty Minutes" helps marketers decide if the ripple is just a ripple or the next big wave. Dan Hanrahan, Senior Vice President of Marketing Royal Caribbean International Herman Kahn, Alvin Toffler, John Naisbitt are only a few of the trend analysts who've broken through into public consciousness. Sam Hill does them all one better; he shows you how to build businesses from his observations. Randall Rothenberg, Chief Marketing Officer, Booz Allen Hamilton Author of "Where the Suckers Moon: The Life and Death of an Advertising Campaign"