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ISBN: 0935047298Издательство: Americas Group
Detailed program ideas on how to use word of mouth advertising?the oldest, most effective, least expensive form of market promotion?to sell products, services, places and events on the Internet. Shows how to employ the power of the worldwide web to overcome two shortcomings of word of mouth advertising to become the most efficient marketing tool available. This fourth book on word of mouth techniques by the author also includes analyses of how to convert any traditional advertising approach to a word of mouth program and how to determine what word of mouth programs work, what don't, and why.