Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising
Lois GellerISBN: 156052474X;
This book is packed with hundreds of great ideas and proven direct marketing techniques that the author has used successfully in building a multimillion-dollar business. This is a "quick start" approach that entrepreneurs can use to expand their businesses. Learning Objectives: To show ways to build your business with direct marketing. To explain a direct marketing campaign. To show how to use direct response advertising.
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