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ISBN: 0935047506Издательство: Americas Group
Год издания: 2004
Book DescriptionWord of mouth advertising is recognized as the oldest, least expensive, and most effective form of market promotion available. While it can be more productive than media advertising, public relations, and product packaging in generating sales, few understand how to launch and sustain a planned word of mouth program. The Hottest Ideas in Word of Mouth Advertising is the author?s seventh and most comprehensive book on the topic, a virtual encyclopedia of what works, what doesn?t, what?s fake, and why. More than 300 new, easy-to-implement, low cost, practical ways to use word of mouth advertising in promoting any product, service, idea, or event.