Обложка книги Internet Marketing Research: Theory and Practice

Internet Marketing Research: Theory and Practice

ISBN: 1878289977;
Издательство: Idea Group Publishing

This book deals with the timely topics of Internet marketing research. Internet marketing has become an important aspect of e-commerce and various concepts/strategies were implemented to support marketing on the Net. However, discovering what's really working or not in Internet marketing requires whole new approaches of quantitative/empirical methods. Internet Marketing Research: Theory and Practice presents a collection that provides the rigorous tests of the Internet marketing phenomenon.