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Mary Lou Quinlan

Just Ask a Woman: Cracking the Code of What Women Want and How They Buy

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ISBN: 0471369209, 9780471369202
Издательство: John Wiley & Sons
Год издания: 2003
Страниц: 272
Praise for JUST ASK A WOMAN "Just when you think you know it all, Mary Lou Quinlan helps you with your thinking in a new and wonderful way. If you want to capture a larger piece of your market, read this book." ?Gordon Bethune, Chairmanof the Board and Chief Executive Officer Continental Airlines, Inc. "Mary Lou?s fascinating book delving into the commonsense insights of women toward products both mundane and high tech is a watershed event. Mary Lou shows that women are both procedural and disciplined (many even use an ?informal board of directors? to confirm their own opinions), and marketers who don?t take them seriously do so at their own peril." ?Rance Crain, Editor-in-Chief, Advertising Age "A deeply insightful and actionable articulation of how women live today, their deepest feelings and hopes and desires. There?s a depth of understanding here that clearly reveals the enormous experience that Quinlan...