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David A. Aaker, V. Kumar, George S. Day

Marketing Research (Marketing Research)

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ISBN: 047123057X, 9780471230571
Издательство: Wiley Text Books
Relevant and recent examples and citations. * In-depth coverage of e-commerce and database marketing. * Cases and problems cover a wide range of products and organizations. * Takes readers step by step through the entire marketing research process, describing the most advanced and current methodologies.