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Marketing Research for Managers, Third Edition (Marketing Research for Managers)

Обложка книги Marketing Research for Managers, Third Edition (Marketing Research for Managers)

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ISBN: 0750654538, 9780750654531
Издательство: Butterworth-Heinemann
Год издания: 2010
Страниц: 392
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples * Highly practical and informative * New material which highlights the impact of new technology * New case studies and examples