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Michael C. Walker

Marketing to Seniors

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· OZON.ru 1761р. [Проверить наличие]
ISBN: 0759691150
Издательство: Authorhouse
Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the "extended senior customer" to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example.
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