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ISBN: 0875845770Издательство: Harvard Business School Press
Meeting of the Minds provides a practical blue-print for creating dynamic, market-based decision-making mechanisms that lead to competitive advantage. Drawing on his 30 years of executive experience at Eastman Kodak, Xerox, General Motors, and in the public sector, Barabba demonstrates that when companies use systems thinking to view customers and the market as an extension of the firm, they achieve a meeting of the minds-creating value for customer, community, and enterprise.