Обложка книги New Directions in International Advertising Research

New Directions in International Advertising Research

ISBN: 0762309504;
Издательство: Elsevier Science

In comparison to well-researched areas such as foreign market entry modes, country of origin perceptions of products, pricing strategies, and global branding strategies, recent research on international advertising has left us with too few managerially actionable insights. This volume addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both atthe international advertising practitioner as well as scholars who have an interest in international advertising research.

Похожие книги:

David New Directions
New Directions 48

New Directions
New Directions 49

New Directions
New Directions 43

New Directions
New Directions 46

New Directions
New Directions 44

New Directions
New Directions 45

New Directions
New Directions 47

New Directions
New Directions 37
New ?directions 37? (paper Only)

New Directions
New Directions 36

New Directions
New Directions 39

NEW DIRECTIONS
New ?directions 39?