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Edward L. Hester

Successful Marketing Research : The Complete Guide to Getting and Using Essential Information About Your Customers and Competitors (Wiley Small Business)

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ISBN: 0471123803, 9780471123804
Издательство: Wiley
Год издания: 1995
Страниц: 256
An accessible and practical work designed to address the needs of micro-enterprises whose owners must do most of the work. Describes how to use cost-effective and time-saving methods in order to obtain the pertinent information to complete a marketing plan, keep it updated and develop a system for gathering, organizing and using research data following startup.