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ISBN: 1891689843Издательство: Gabriel Publications (CA)
The 50+ Boomers are the biggest spending and most under-marketed-to group of consumers in history. Nationally known lecturer and author Don Potter explains the rewards awaiting those marketers who are ready to engage this vital group. He reveals the characteristics of the "Cutting-Edge Boomers" and what makes them such a desirable consumer audience. Potter also provides examples of what marketers can do to build strong relationships with the 50+ Boomers and attract more business from this rich and growing market.