Нравится LibRing?
Расскажи друзьям:
Peter Zollo

Getting Wiser to Teens: More Insights into Marketing to Teenagers

Книгу можно купить в интернет-магазинах:

· OZON.ru 6174р. [Проверить наличие]
ISBN: 1885070543
Издательство: New Strategist Publications
Год издания: 2003
Book DescriptionThis new and expanded update of Peter Zollo's popular Wise Up to Teens gives readers a thorough understanding of what teens think, feel, and need, what they do, what they buy, and how marketers should--and shouldn't--reach them. Brimming with invaluable insights and information, Getting Wiser to Teens examines: - The economic clout of the teen market - The teen "need states" and how they should guide your strategies - Why and how teens are unique media consumers - Howto increase your brand's teen-relevancy - How teens really view family and school - Advertising and promotions that resonate with teens - The role of friends in teens' lives - Teen trends, social status, and music
Посмотрите другие книги этой тематики: