Обложка книги Objects of Desire : Consumer Behaviour in Shopping Centre Choices

Objects of Desire : Consumer Behaviour in Shopping Centre Choices

ISBN: 1403901708;
Издательство: Palgrave Macmillan

Book Description What determines where people shop? Why would shoppers visit one shopping center rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centers. Developers wish to plan, build and/or improve shopping centers to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking.