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Garth Saloner, A. Michael Spence

Creating and Capturing Value Perspectives and Cases on Electronic Commerce

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· OZON.ru 15940р. [Проверить наличие]
ISBN: 0471410152
Издательство: Wiley Text Books
The Stanford cases are written from the perspective of Silicon Valley, the heart of the e-commerce revolution.
* Authors are very involved in e-commerce companies, providing exceptional real world application and relevance.