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Расскажи друзьям:
Matthew Bickerton, Pauline Bickerton, Kate Simpson-Holley


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· OZON.ru 6297р. [Проверить наличие]
ISBN: 0750642033
Издательство: Butterworth-Heinemann
This book follows Bickerton's successful "Cybermarketing" which advised marketing managers on how to create a site and start using the net to sell products and services. The new book offers advice at the next level up to senior executives/directors aboutusing nets as part of a corporate communications and marketing strategy. This book delivers a no-nonsense and pragmatic view on the use of these technologies within an organization as both a private and public communication channel. It is designed to show senior executives how to use the technology in a range of activities from straight selling through to sophisticated corporate communications. To demonstrate how to integrate nets with broader marketing strategy the key features of this book are: * A powerful model for explaining the strategic uses and strengths of the Internet, Extranets and Intranets. The authors have created a matrix showing the features of each, and the potential linkages between them, to demonstrate...