Jeffrey F. Rayport, Bernard J. Jaworski, Jeffrey RayportISBN: 0072465212;
Once every decade a book comes along that becomes the standard in a field of study, the indispensable reference that every thoughtful practitioner must have on the shelf. Like Samuelson in Economics, Drucker in Management, and Porter in Strategy, Rayportand Jaworski have written what leaders in the New Economy are calling the standard in e-commerce strategy formulation. ...
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