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Ravi Kalakota, Andrew Whinston

Electronic Commerce: A Manager's Guide

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ISBN: 0201880679
Издательство: Addison-Wesley Professional
Electronic Commerce: A Manager's Guide, by online specialists Ravi Kalakota of the University of Rochester and Andrew B. Whinston of the University of Texas at Austin, is a thoroughly researched evaluation of the management and technology issues relevant to this increasingly vital and rapidly changing field. Designed as a companion to the pair's earlier Frontiers of Electronic Commerce , this volume highlights customer-to-business, intrabusiness, and business-to-business transactions with practical examples and the authors' authoritative opinions.