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Syed Mahbubur Rahman, Mahesh Raisinghani, Mahesh S. Raisinghani, Syed Rahman

Electronic Commerce: Opportunities and Challenges

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· OZON.ru 8165р. [Проверить наличие]
ISBN: 1878289764
Издательство: Idea Group Publishing
Some analysts predict that electronic commerce will grow to more than $300 billion in the next five years. With electronic commerce growing exponentially, staying competitive through an effective e-business strategy is a tough challenge. Electronic commerce represents one of the most promising directions for generating competitive advantage at the micro level of the organization and for increasing productivity at the macro level of the economy. Electronic Commerce: Opportunities and Challenges looks at the critical fundamental elements that could impact a user's perception of business-to-business and business-to-consumer electronic commerce. It presents a study of key components and concepts of e-commerce, evaluating the critical success factors of global e-commerce, the economics of e-commerce and the practical issues involved with e-commerce in various applications.