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J. Christopher Westland, Theodore H. K. Clark

Global Electronic Commerce: Theory and Case Studies

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ISBN: 0262232057, 9780262232050
Издательство: MIT Press
Год издания: 2000
Страниц: 606
"At a time when ecommerce hype too often obscures the real issues faced by managers, Westland and Clark deliver a rare combination of rigor and relevance. University students and thoughtful managers will benefit from their insights, analysis and examples." -- Prof. Erik Brynjolfsson, Co-Director of the MIT Center for eBusiness Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but...
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