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ISBN: 0201328046Издательство: Perseus Books Group
Jay Conrad Levinson, who has built a following as developer and head evangelist of the so-called guerrilla marketing movement, believes the myriad technological opportunities inherent in today's high-tech world are precisely what small businesses need to"propel them to their goals at rocket speed." In Guerrilla Marketing with Technology: Unleashing the Full Potential of Your Small Business , Levinson explains how to use technology to maximize efficiency, improve customer relations, and boost profits. Specific tips and guides to projects such as online researching and desktop publishing are included.