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Internet Business Models: Text and Cases with Teledesic Case CD-ROM

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· OZON.ru 10589р. [Проверить наличие]
ISBN: 0072508345
Издательство: McGraw-Hill/Irwin
Internet Business Models rigorously analyzes the different business models employed by Internet companies. The book examines eight Internet business models: access providers, portals, content providers, retailers, brokers, market makers, networked utility providers, and application service providers. Each chapter describes the value proposition offered by companies that pursue a given model; the factors that drive their revenues, costs, and profits; and the key strategy decisions that confront companies pursuing the model, e.g., whether to pursue aggressive growth strategies; whether to diversify. Supporting each chapter are case studies (23 total) of Internet companies written during 1999/2000 by professors at the Harvard Business School.