Internet Marketing , 3rd Edition
Charles F. Hofacker, Charles F. HofackerISBN: 0471390518; 9780471390510;
* Online Activities. Each chapter in this text has an Online Activities section tied to research activities using the Interactive Journal. By using the Interactive Journal to complete the exercises, readers can gain a better understanding of the chapter topics while becoming familiar with the features and strengths of the Interactive Journal. * The purchase of the textbook allows the reader four months of access to the Wall Street Journal Interactive Edition. * The Internet is unsurpassed in its ability to point readers to live examples of the main points.