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ISBN: 0324134908Издательство: South-Western Educational Publishing
Based on an empirical body of tried and proven methods, this business-oriented guide taps into the Internet. In one easy-to-follow handbook, it includes all of the techniques, strategies, and tactics necessary for effective Web marketing. Examining thesales advantages offered on the Internet today, it discusses an agents Web success on his/her site, and on other Web sites (e.g., search engines, Web portals, MLS search sites and directories people routinely use for data-location). The content emphasizes sound marketing planning and budgeting and provides the tools to do that planning. Alive with real-world graphics and Web pages, it motivates readers to get actively involved with the Internet.