On-Line Public Relations
David PhillipsISBN: 0749435100;
This is the only PR and internet book that manages to bridge the gap between action and analysis, as well as contain information for different levels of internet practitioner. Contents include: Internet effect on PR practice, advanced on-line PR, creating websites, internet platforms, building partnerships, promoting internet presence, search and research, reputation and relationships, codes of conduct and more.
- OZON.ru 2046