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Matt Haig

The B2B E-commerce Handbook

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· OZON.ru 3806р. [Проверить наличие]
ISBN: 0749435771
Издательство: Kogan Page Ltd
The rapid development of B2B e-marketing shows that the Internet is not just a new place to do business but constitutes a whole new method and model for commerce. Compared to the unpredictability of the B2C sector, B2B has emerged as the most solid and fertile area of e-marketing. This new book explains how almost any online company can successfully incorporate a business-to-business component.