Обложка книги The B2B E-commerce Handbook

The B2B E-commerce Handbook

ISBN: 0749435771;
Издательство: Kogan Page Ltd

The rapid development of B2B e-marketing shows that the Internet is not just a new place to do business but constitutes a whole new method and model for commerce. Compared to the unpredictability of the B2C sector, B2B has emerged as the most solid and fertile area of e-marketing. This new book explains how almost any online company can successfully incorporate a business-to-business component.