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ISBN: 0750648961, 9780750648967Издательство: Butterworth-Heinemann
Год издания: 2010
'The Caterer and Hotelkeeper Guide to the Internet' is a hands-on guide to establishing your business on the Internet. As the Internet becomes an essential part of everyday life, it is becoming more obvious that hoteliers today must make a mark with their own sites, or miss out. David Grant, co-author of this text, runs his own hotel and website constultancy in Cornwall. He set up a site to promote his hotel in 1997 and from his and other experiences estimates that it can add at least ?10,000 a year to the average hotel's turnover - a considerable return on investment! 'The Caterer and Hotelkeeper Guide to the Internet' requires no in-depth or technical computer knowledge, and will guide you through all the basics about the Internet, looking at: * getting your site constructed: doing it yourself, or via an agency * what makes a good or bad site: essential design concepts * how to get your site found * how to take bookings online * what it will...