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Thom Forbes

Webworks: Advertising: Not-So-Simple Basics for Web Designers

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ISBN: 1564965643
Издательство: Rockport Publishers
Страниц: 192
From fundamental content and structure to alternative ways of presenting material, Web Works: Advertising explores branding on the Web. This informative book presents a variety of hard-sell and soft-sell approaches used by the most successful advertiserson the Web. Chapters explore Web rings, clickable banners, portal deals and sitelets, interstitials, interviews, link exchanges, and more Interactive strategies and media tactics for Web ad campaigns large and small