Обложка книги Strategic Affiliate Marketing

Strategic Affiliate Marketing

ISBN: 1843763907;
Издательство: Edward Elgar Publishing

Book DescriptionEven though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment it is still a new and developing business area. This highly topical book contains a thorough analysis of affiliate marketing, including theoretical and practical considerations. Strategic Affiliate Marketing acts as a unique guide for both practitioners and academics on how to approach affiliate marketing. The authors explain the core values as well as challenging and combining established marketing theories in the light of new online marketing activities, taking into account the characteristics of the Internet and interactions among various participants and agents. Rather than arguing the rights and wrongs in absolute terms, this book presents a strategy for engaging in affiliate marketing. The authors also examine what considerations should be taken into account before doing so, as well as investigating how to optimize resources once fully...