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Contemporary Research in E-marketing

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ISBN: 1591403731
Издательство: Idea Group Publishing
Год издания: 2004
Book DescriptionContemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. This book fuels the cross-fertilization of ideas and greater dissemination of key research concepts. Contributions from fields as diverse as marketing, management, MIS, communication, computer science and finance offer exposure to cutting-edge ideas with broad scope and international focus.