Обложка книги Contemporary Research in E-marketing

Contemporary Research in E-marketing

ISBN: 1591403731;
Издательство: Idea Group Publishing

Book DescriptionContemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. This book fuels the cross-fertilization of ideas and greater dissemination of key research concepts. Contributions from fields as diverse as marketing, management, MIS, communication, computer science and finance offer exposure to cutting-edge ideas with broad scope and international focus.