A Public Relations Survival Kit
S. E. SlackISBN: 0971498806;
Discover the truth about public relations - that it's easy, it's logical and it doesn't have to cost half your budget. Slack takes on the myth that small businesses can't handle public relations and delivers this knock-out punch: PR is not rocket science. PR consultants just want you to think it is. This book is part of the ABCs of Business series.
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