Campaign Strategies and Message Design : A Practitioner's Guide from Start to Finish
Mary Anne MoffittISBN: 0275964701;
Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns. The book is a practical guide to the step-by-step process of conceptualizing, planning, and executing a public relations, marketing/advertising, political, or social issue campaign.
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