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James E. Lukaszewski

Crisis Communication Planning Strategies : A Crisis Communication Management Workbook

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· OZON.ru 1073р. [Проверить наличие]
ISBN: 1883291267
Издательство: Lukaszewski Group
Mr. Lukaszewski takes you step-by-step through the crucial process of data collection, analysis, and plan development using specially designed forms and worksheets. Follow plan development steps using the invaluable model forms, scenarios, and flowcharts to create your own corporate or division crisis communication response plan. Chapter topics include: realities of crisis communications planning; communication plan development and budgeting; plan development process; model communication management policy; threat identification; scenario development; message development; model plan outlines; crucial contact lists; response procedure reminders; and lessons learned/incident recap analyses. Published in cooperation with the Public Relations Societyof America.
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