E-PR: The Essential Guide to Public Relations on the Internet
Matt HaigISBN: 0-7494-3434-1; 5-8183-0490-6;
Издательство: Kogan Page Ltd
E-PR explores one of the most challenging parts of e commerce in this practical new guide. As th160e head of a successful online PR firm, the author offers invaluable tips and techniques on raising visibility on the internet. In a fast-paced how-to style, E-PR shows: ?How e-PR fits into the overall marketing mix ?How to deal with the virtual media ?How to get people to your website and keep them coming back ?How to manage E-mail, PR and the media The wrong move in publicizing your company or product on the web can backfire. This new guide helps the reader make all the right moves.