Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
Leonard H. HoyleISBN: 047140179X;
Издательство: John Wiley and Sons, Inc
Authored by a well-known figure in the field. - Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. - Individual chapters address the differences involved in marketing different types of events. - Examines future trends and key issues such as how to reach new event attendees. - Includes appendices with sample forms, contracts, and more.
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