Обложка книги Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

ISBN: 047140179X;
Серия:
Издательство: John Wiley and Sons, Inc
Страниц: 230

Authored by a well-known figure in the field. - Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. - Individual chapters address the differences involved in marketing different types of events. - Examines future trends and key issues such as how to reach new event attendees. - Includes appendices with sample forms, contracts, and more.