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Irv Schenkler, Tony Herrling

Guide to Media Relations

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· OZON.ru 2358р. [Проверить наличие]
ISBN: 0131405675
Издательство: Pearson Education
Exploring how to effectively communicate with the media, this book offers readers a practical and concise guide to all aspects of media relations while examining the media's pervasive presence and influence on business. This First Edition covers a plethora of topics including how to establish ongoing relationships with reporters, managing media relations during a crisis, preparing for interviews and identifying important media contacts, and how to differentiate between financial media and mainstream media. For professionals with a career in corporate communications, public relations, media and business relations, management communications, crisis management, and integrated marketing communications.
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