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ISBN: 1590560299Издательство: Lantern Books
Many of us?-without the money to contract special media consultants or expensive public relations firms?-want to create change in the world, but find communicating our vision difficult, whether our audience is one individual, small groups, large audiences, or the media. If your interest is to take action and empower others to act, Move the Message provides you with a strategic approach to targeting your message to the appropriate power holders, designing and delivering a compelling, persuasive presentation with excellent visual support, and fielding questions and comments so that your audience will be energized to take action and move your message to others. With confidence, you will construct and pitch captivating sound bites to the media, deflect personal attacks, and take the message to the streets to get winning results. In Move the Message, communications consultant and political activist Josephine Bellaccomo delivers a step-by-step process, complete with tips, tactics,...