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ISBN: 1567204066Издательство: Quorum Books
A desk-top reference and guide to the language and techniques of online public relations, Horton's book is exactly the resource that experienced and novice practitioners must have. Horton gives you short, easy-to-find, action-oriented explanations, with plenty of references to lead you to additional information elsewhere. An entire chapter is devoted to hundreds of sites rated by their day-to-day working value to PR practitioners. Horton's summaries of information from dozens of sources is clear and logically presented. You'll find in one easily accessed volume the thinking of dozens of experts from a wide range of disciplines.