PR Visionaries: CEOs from Ketchum, Porter Novelli, Brodeur Worldwide & More on Successful Public Relations Campaigns
Raymond L. Kotcher, Aspatore Books Staff, Andrea Carney, Aedhmar Hynes, Herbert L. Corbin, Dan Klores, Larry Weber, Scott Chaikin, David Paine, Lee DuffeyISBN: 1587621517;
Inside the Minds: PR Visionaries is the most authoritative book ever written on the public relations profession, written by an unprecedented collection of CEOs from the leading public relations firms of the world. These industry Visionaries reveal the secrets to getting a seat in the boardroom and the ear of the CEO, improving the image of public relations, working with clients, what to look for in an agency, making a campaign come to life, compensation, media relations, the Internet and technology and more. An unprecedented look inside the minds of the world's best PR leaders makes for critical reading for every executive, entrepreneur and anyone in the public relations, marketing and advertising world.
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