Нравится LibRing?
Расскажи друзьям:
Don W. Stacks

Primer of Public Relations Research

Книгу можно купить в интернет-магазинах:

· OZON.ru 5559р. [Проверить наличие]
ISBN: 1572307269
Издательство: The Guilford Press
This authoritative guide provides comprehensive coverage of the various research methods available to public relations practitioners. Written in a practical and direct style, the book takes readers step by step through the various elements of designing, conducting, and reporting PR-related research in both corporate and nonprofit settings. Informal and formal research methodologies are discussed in depth, including clear guidelines for using secondary sources, case studies, observational approaches,content analysis, sampling, survey research, and more. Demystifying statistical concepts and methods, the book provides detailed instructions for using SPSS, the widely available statistical software package. Numerous concrete examples, sample research tools and reports, and computer screen shots enhance the utility of the book, as do helpful review questions and practice problems at the end of each chapter.
Посмотрите другие книги этой тематики: