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Fran R. Matera, Ray J. Artigue

Public Relations Campaigns and Techniques: Building Bridges into the 21st Century

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· OZON.ru 3134р. [Проверить наличие]
ISBN: 0205158153
Издательство: Pearson Allyn & Bacon
A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This