Обложка книги Public Relations Cases: International Perspectives

Public Relations Cases: International Perspectives

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ISBN: 0415234263;
Издательство: Routledge

This unique collection of contemporary international public relations case studies offers in depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations.