Обложка книги Public Relations in Health Care : A Guide for Professionals (J-B AHA Press)

Public Relations in Health Care : A Guide for Professionals (J-B AHA Press)

ISBN: 1556481438; 9781556481437;
Издательство: Jossey-Bass
Страниц: 288

This comprehensive guide to everything you need to know about PR provides a theoretical overview and practical advice for PR professionals new to health care and new ideas and insights for veterans. The authors explain how the PR function can contribute to the success of the contemporary health care organization.