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ISBN: 0749435410Издательство: Kogan Page Ltd
This book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned public relations practitioners and students who, may be aware of the requirements of the tactical profession like media relations, trade shows, publicity eventsbut still struggle with overall management strategy. Clearly explained and using case studies from around the world, this is a title for those who wish to explore strategic theories and models in corporate communications management.