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Philip Henslowe

Public Relations: A Practical Guide to the Basics (Public Relations in Practice Series)

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Серия: PR in Practice Series
ISBN: 0749440724, 978-0-7494-4072-5
Издательство: Kogan Page Ltd
Год издания: 2003
Страниц: 160
Формат: 155x230
This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin-doctors, PR in local government and financial PR.
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