Public Relations: A Practical Guide to the Basics (Public Relations in Practice Series)
Philip HensloweISBN: 0749440724; 978-0-7494-4072-5;
Издательство: Kogan Page Ltd
This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin-doctors, PR in local government and financial PR.