Running a Public Relations Department
Mike BeardISBN: 0749434244;
Good management practice is essential if any PR department is to be highly valued and cost effective. This new edition, extensively updated, has been written by one of the leading figures in the field, and shows business practitioners exactly how this can be achieved. The result is a hands-on guide offering very accessible, practical advice on how to ensure that your company's PR activity is effectively managed.
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