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James E. Lukaszewski

Surviving 60 Minutes and the Other News Magazine Shows

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ISBN: 188329116X
Издательство: Lukaszewski Group
Television news magazines have become the principal new force in television news. The reasons for their success and the prediction that their power will continue for some time are supported by the three most crucial aspects of any successful commercial broadcast venture: audience acceptance, advertising acceptance, and profitability. But the story of the power of these programs goes even farther and the news magazine format is here for the foreseeable future. Jim Lukaszewski shares lessons, insights, and response/preparation strategies for the organization approached by investigative news magazine producers along with two unique flowcharts, Preparing for the Crucial Interview and Dealing With the Impact of the Broadcast, which describe the steps the program producer follows as production proceeds and offer appropriate target responses to each.
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