Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
Jay Conrad Levinson, Rick Frishman, Jill Lublin, Mark SteiselISBN: 1-58062-682-3;
When "Guerrilla Marketing" was first published in 1983, its edgy approach helped it shoot to the top of bestseller lists. The book was a breakthrough for small businesses and has since yielded several classics bearing the immediately recognizable, Guerrilla name. Now, at long last, Jay Conrad Levinson has teamed up with two high-profile PR execs - Rick Frishman and Jill Lublin - to produce Guerrilla Publicity: Hundreds of sure-fire tactics to get maximum sales for minimum dollars . The PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from the inside out, zeroing in on a targeted market and infusing a marketing plan with publicity hooks. This powerhouse work also includes: - Inside information on how to make friends in the media; - Simple ways to get others to spread the company's message; - Sample press releases and media kits-"Guerrilla" style.
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